10 Million Brits Watch TV On Tablets and Smartphones
New stats have been revealed today and they show that almost 10 Million Brits Watch TV On Tablets and Smartphones and figures are expected to soon outdo the amount of people that watch TV on laptop computers. In a recent survey about 17% of people admitted to watching TV programmes on tablet computers with another 2% watching on smartphones. In 2013 the combined figure was 5% so that is a massive rise. 23% claimed to watch TV on their laptop computers.
Nicole Greenfield-Smith is a research controller at Thinkbox and she said: ‘This research explains how TV is changing but also, importantly how the fundamentals remain the same. It shows how the TV set in the living room remains at the centre of our viewing and the human desire to live in the moment, to belong and to share experiences is reflected in the continuing dominance of live TV. People are also relishing watching TV in new ways, on-demand and on new devices, as an additional activity not as a substitute. It is a testament to the attraction of live TV that the main reason to watch TV on other screens is to catch up with a missed show.’