Alibaba and Suning Go Hands in Hand
Alibaba is the biggest online portal for buying and selling stuff (mostly technology related) in china. Now Alibaba join hands with another Giant of consumer retail market in China, Suning. This joining believes to bring benefit to 100s of consumers. In today’s world where many businesses switching from offline to online, this move is beneficial for both the parties. “Over the past two decades, e-commerce has become an inextricable part of the lives of Chinese consumers, and this new alliance brings forth a new commerce model that fully integrates online and offline,” chairman of Alibab Mr. Jack Ma said. Suning having approximately 1600 stores in china is already number one consumer retailer in china and after holding hands with Alibaba consumers could visit those stores virtually online on Alibaba. In Addition to this, Suning will get benefited with the fast and efficient distribution channel of Alibaba in order to deliver goods to the customers. Suning chairman Zhang Jindong said,” it would help transform China’s manufacturing industry and broaden the global horizons of Chinese brands”.