Apology From Bono For Automatic iTunes Download Of U2 Album

U2 front man Bono has released a public apology for his band’s album being automatically sent to the libraries of millions of  iTunes users worldwide.

It was suggested to him that it was ‘rude’ to make the assumption that everyone would want this album on their devices and Bono replied: ‘Oops, I’m sorry about that.’

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It was announced at Apple‘s launch event of the  iPhone 6  that U2’s new album Songs of Innocence would be added to every iTunes Store account automatically and would be free of charge.

Since then Apple has released a tool allowing iTunes customers to remove the album if they want to with one simple click. It was through iCloud technology that the album was distributed which means that although it appears on the devices it isn’t actually stored until the user downloads it.

Bono added to his apology ‘A drop of megalomania, a touch of generosity, a dash of self-promotion and deep fear that these songs that we poured our life into over the last few years mightn’t be heard. ‘There’s a lot of noise out there. I guess we got a little noisy ourselves to get through it’.

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