Apple Could Be Buying Taylor Swift’s Record Label
We are hearing today that Apple Could Be Buying Taylor Swift’s Record Label. The company are said to be extremely keen on purchasing the Big Machine label for a reported $250 million (about £165 million). Apple have denied the rumour that has surfaced but of course that doesn’t mean much as they rarely hold their hands up when stories appear.
Apple would be able to offer artists money and exposure through their various channels and they would have a very nice advantage over other labels who don’t also have the likes of iTunes at their disposal. Jimmy Lovine joined Apple, but before he did he was considered one of the most successful music executives in the modern era. So all in all this story may not seem as bizarre as it did at first. Well if it is not this label then it could be another one in the near future. It would actually make perfect sense.