Apple Conquer Samsung As Top Mobile Brand In China

There has been a battle between Apple and Samsung now for many years and it is not always in the courtroom that they both want to come out victorious. This time Apple have got one up on Samsung and probably in the sector that matters most – the mobile sector. According to the China Brand Research Center’s 2014 China Brand Power Index ranking report Apple have conquered Samsung as the top brand mobile in China. Samsung have been the number one mobile brand in China since 2012. A poll was taken from August 2013 to January 2014 about brand and loyalty and 13,500 Chinese aged 15 to 60 took the poll. Apple came out on top this time round.

Apple Vs SamsungThe China Brand Research Center said “If companies are focusing too much on market share, while ignoring the concerns of consumers, it will cause a problem in brand management,”

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