Apple Are Now The Leading Luxury Gift Company In China
According to a recent Hurun luxury report Apple Are Now The Leading Luxury Gift Company In China having overtaken designer goods company Hermes. This further cements Apple’s place in the country as the success of their new iPhone 6 and iPhone 6 Plus continues across the world. Apple saw a 70% increase in sales in China in the final 3 months of 2014 and as we recently wrote about soared Apple to the largest profit in corporate history.
Rupert Hoogewerf of Hurun said “Travel retail continues to change the dynamics of luxury in China, with 7 out of 10 luxury goods bought by Chinese now being bought overseas.”
There were some major changes in the list of luxury gift companies in China with Hermes dropping to 7th having been first 12 months earlier. Apple took 1st place with LVMH Moet Hennessey Louis Vuitton SE, Kering SA’s Gucci and Chanel all following closely behind.