Apple Reaches New Heights in First Quarter 2015
Apple announced record figures in the first financial quarter of 2015 as the company sell 61.2m iPhones worldwide and revenue reaches $58 billion.
Apple’s successful start to the new year is largely based on sales of its latest iPhone 6 and larger iPhone 6 Plus, particularly in China where sales surged during the Chinese New Year in February. In fact, sales in greater China increased by 71% to $16.8bn, overtaking those in the US for the first time.
Overall, sales are up by 33% compared to last year and the sharp rise in profits ($13.6 billion) surpass analysts’ forecasts by a significant margin. The iPhone 6 and Mac sales largely accounted for sales, with sales in iPad tablets falling behind by 23%.
Tim Cook announced the company’s delight after US stock markets closed yesterday: “We are thrilled by the continued strength of iPhone, Mac and the App Store, which drove our best March quarter results ever,” said Cook, “We’re seeing a higher rate of people switching to iPhone than we’ve experienced in previous cycles, and we’re off to an exciting start to the June quarter with the launch of Apple Watch.”
Of course, the figures do not include sales of the new Apple Watch, which only went on sale from June 10th, and June’s figures should be very interesting when the sales of Apple’s “most personal” device are taken into the balance.