Apple Will Never Enter Budget Smartphone Market
Apple has announced that it will never enter the budget smartphone market in order to compete with Google and Microsoft and it will never launch a ‘cheap’ iPhone or Mac.
Apple marketing executive Greg Joswiak was quoted as saying “We were talking about some of the mistakes Apple made in the ’90s, and some of it was trying to do things like making cheap products that were chasing market share instead of chasing a better experience. You make that mistake once in your life, you’re not going to make it twice. Our goal is to make the best products with the best experience … we believe that if we make a better product and a better experience, that there will always be a healthy market for that. And a healthy market doesn’t mean we have to be market-share leader.”
Rumours were rife last year that Apple were going to launch a cheaper more affordable iPhone but they released the iPhone 5c which although is more affordable than the 5S it was certainly not in the budget market.