First Samsung Powered By Tizen On Sale In India
Samsung’s first smartphones to be powered by its very own Tizen operating system have now gone on sale in India with the launch of the Samsung Z1 smartphone. The devices are available in India for just 5,700 rupees (about £60) and Samsung claim that the Z1 has a longer lasting battery life than a lot of the other budget smartphones on the market.
CSS Insight are well informed in this area and Ben Wood said “Tizen is Samsung’s big software platform bet. Until now, its software strategy has been predicated by the decisions Google has made with Android, and it’s been able to use that relationship to enormously positive benefit. However, it’s now finding it increasingly challenging to differentiate what it offers with Android-powered devices versus its rivals. Hence the difficulty it’s having standing out from the crowd with its products and the related market share loss that it’s suffered. By using Tizen, Samsung can make its phones very skinny indeed and there are also battery life advantages versus Android, which we’ve already seen with its Tizen powered smartwatches.”
Android based smartphones have been popular and Samsung are the world’s bestselling brand at the moment for Android powered devices. Samsung are also planning to use their Tizen operating system for their other devices.