Google and Nestlé Hand in Hand
Someone once predicted that one day Google would place its mark on everything. This is turning out to be true to some extent. The recent relationship between Google and Nestlé is an example of this. This mutual agreement results in branding 600,000 bars of KitKat with the name of YouTube Break on the front followed by the same on many other different Biscuits by Nestlé. This collaboration is mutually beneficial to both sides as Google named its Android Version 4.4 “KitKat”. As KitKat is turning 80 years old and Youtube is 10 years old, Nestlé is working on a campaign to build up Google awareness on its products with the hashtag on the chocolate bars with the wrappers having different names on them such as Sporty Break, Time Break etc. On the other side of the deal, Youtube is going to launch different playlists where chocolate fans can see more of the Nestlé products while enjoying their coffee breaks on Youtube. Youtube is also launching 4 different videos, which can be searchable on Android supported phones with the name of ‘‘Kitkat youtube my break’’.