Google’s Evolution Marked with a New Logo
Google announced the introduction of a new logo in tandem with a corporate restructuring as longtime executive Sundar Pichai stepped in as the new CEO and the company moved under a new holding company called “Alphabet.” The new typeface is rounder, reminiscent of retro Alphabet magnets, which is perhaps reflective of how people engage with Google in a very instinctive way on an every day basis. Google are illustrating the change in a charming Google doodle today which may be found here.
The company explained that their reasons behind this change were mainly due to the fact that the original logo was designed for a single desktop screen, whereas the new logo flows across different dimensions of mobiles, tablets, laptops and wide desktop monitor screens seamlessly. They also referred to people’s engagement with Google in a statement:
“It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you.”
The change in style has sparked much debate on Twitter. Of course change is often uncomfortable at first but we are sure everyone will get used to it. After all, Google knows everything so it must know best!
More information may be found on Google’s official blog.
Google’s old logo
New Google Logo
