Bang and Olufsen Play to a Younger Audience

Bang and Olufsen Play to a Younger Audience

  Since the introduction of new portable Audio products for smart phones, Bang and Olufsen have seen a considerable increase in sales in recent financial quarters. Unlike its other expensive luxury audio products, B&O Play targets a younger millennial audience. As high prices and high quality have always been traits of Bang & Olufsen, it was ..