Shinola Luxury Products Putting Detroit City Back On The Map
You may not have heard of Shinola the luxury watch maker amongst other luxury products that chose to start up in Detroit City but they are becoming big. It may appear strange that they chose to set up in Detroit, the city in crisis that became the largest American city to file for bankruptcy. Less than 2 years down the line Shinola has become an innovative organisation in branding, storytelling marketing and most of all understanding what people want at this moment in time. Shinola are producers of luxury watches, bikes, leather goods and even pet toys. It has projected gross sales of $80 million (about £51 million) in it’s first 18 months of production.
Detroit of course is famous for it’s car production but Shinola are attempting to create the first great brand out of the city in decades and help put the city back on the map! Former U.S. President Bill Clinton has bought over 12 $550 Shinola watches, and he has also been mentioning the company in his speeches claiming that “We need more American success stories like Shinola in Detroit.”