Swarovski Release New Swarovski Shine Wearable Collection
Wearable Technology is fast becoming all the rage with consumers and we have written a few articles on it’s growing popularity. Today’s release of the sophisticated Swarovski Shine Wearable Collection sees them become the latest company to join in with the popular new wearable devices. The collection features the Activity Tracking Crystal.
The collection has been designed in partnership with Misfit Wearables,and consists of 9 products including bracelets, watchbands and pendants. All of them feature Swarovski crystals. The “centerpiece” of the Swarovski Shine products is a large, faceted crystal. It doesn’t just look the part but also keeps count of the wearer’s steps, measure calories burned and can even register sleeping patterns when used with the Swarovski smartphone App, which has also been launched today.
Joan Ng is Swarovski’s Senior VP and she said “Observing the high tech market, we felt the opportunity to inject an aesthetic added-value that would turn useful products into on-trend accessories. Working with Misfit was a fantastic experience which ensured us the uncompromised quality we as a brand are committed to.”